Site SEO/SEM Frequently Asked Questions
* How do you choose the keywords to target ?
First we get a list of keywords from you that you think would be appropriate for prospects searching for your products and services. We then run those keywords through a suite of proprietary keyword analysis tools which shows which of those keywords, variations of those keywords and related keywords that are actually being searched within the top search engines ...
The analysis reveals approximately how many times per month each keyword gets searched as well as other valuable data. We then generate a new list that contains only the most highly targeted keywords that will most often convert to sales and that are getting enough traffic to make it worth your while to target them ...* What kind of return on investment can I expect ?
There are two major factors that affect the return on any website marketing investment. The first is getting quality traffic to your site. The second factor is how well your website sells those visitors once they land on your pages. In this regard, we do offer a conversion analysis if you find that your visitors are not converting to sales very often ...
* How do I Know if SEO is right for my industry ?
The latest research shows that more and more consumers are turning to the web to find products and services. In our experience, every industry we have worked with has been able to benefit from SEO. Think of it this way...every business needs customers and currently the most cost effective way to find new prospects is by way of search engine marketing ...* How exactly do you get the rankings ?
We first analyze your existing website and ensure that it is spider friendly and optimized for the keywords you are targeting. We then create a linking campaign which results in a large number of quality one-way backlinks for your site ...